The stage is set. Items are ready to be described by metadata, or have some metadata to be augmented or used. But who are the cast of players that interact with metadata to ensure its usefulness? The project Incentives for Improving Metadata Quality, led by Fiona Counsell, has been focused on highlighting the applications and value of metadata for all parts of the community. In order to tell these stories, the project team considered the four key metadata players and how to best describe them.